Posts Tagged ‘Social Media

Authenticity is the word of the day when it comes to social media, isn’t it. But its really no surprise. Why? Because authenticity has power. It is the ability to speak your truth – not a manufactured truth. Not a series of words designed to elicit a specific response. At the same time, much of [...]

There’s been ton’s of press lately about Facebook and Twitter competing to be the pinnacle of social networks. The NYT recently had a great article on teen’s reluctance to join twitter, although there is evidence this may be shifting. And while Facebook adds more and more twitter-like features, to me they are completely different beasts.


About this blog

I’m Mark Makuch. I’ve been a strategic digital agency guy for about 10 years, based in Toronto. I'm currently the Digital Director at Euro RSCG Life Canada. These are my thoughts on, you guessed it, digital marketing, interactive connections and our wired world, all from a Canadian perspective. I’ll try to be interesting, funny, intelligent, oh, and Canadian. I won’t pretend to know everything. I hope you enjoy!

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