Posts Tagged ‘Competition’

Killer Insights from a Social Media Scan

In: Social Media|digital marketing

19 Apr 2010

I recently did a social media scan on a certain product and its competitors. Its standard procedure now isn’t it, especially for a pitch situation, which this was. Often scans like this – looking at the noise around the category, the brand, and key competitors – simply reaffirm what you already intuitively know through more [...]


About this blog

I’m Mark Makuch. I’ve been a strategic digital agency guy for about 10 years, based in Toronto. I'm currently the Digital Director at Euro RSCG Life Canada. These are my thoughts on, you guessed it, digital marketing, interactive connections and our wired world, all from a Canadian perspective. I’ll try to be interesting, funny, intelligent, oh, and Canadian. I won’t pretend to know everything. I hope you enjoy!

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