What You Should REALLY Do With Your Facebook Account

In: Social Media|digital marketing|interactive experiences|wired world

2 Jun 2010
LONDON - FEBRUARY 03: (FILE PHOTO)  In this ph...

Image by Getty Images via @daylife

So Quit Facebook day came and went with a bit of a whimper. It got lots of press, but at the end of the day, the solution it proposed to Facebook’s less-than-honourable privacy play was just too radical.

The problem is that we want to continue to connect with our friends and family and right now FB is the best way to do that. But unfortunately its what people DON”T see that is the issue. They don’t see friends of friends lurking on their page. They don’t see their profile data being stored permanently by third party app builders. Then maybe sold by those app builders.

So what a FB user to do? Easy. Don’t delete your account. Just erase your profile.

Think about it. The thing that has Mark Zuckerberg all wet-dreamy is the oodles of details people have provided to him about themselves. Likes. Dislikes. Musical interests. Political leanings. Location. There is a treasure trove of data that any marketer would die for and Monsieur Zuckerberg knows it.

So erase your data. Be there in name and birth date only. You’re connected to all your friends and family now anyway right? They know all about you don’t they? So all that data is just there for the benefit of Facebook.

I know its not radical. “I Killed My FB Data!” probably doesn’t belong on a t-shirt. But if you want to use Facebook and connect with your friends without worrying that a whole heck of a lot of people know a whole heck of a lot more than you want to admit to yourself, spend five minutes and strip your profile clean.

Hmmm… “Do the Facebook Strip!” Now that I could see on a t-shirt.

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About this blog

I’m Mark Makuch. I’ve been a strategic digital agency guy for about 10 years, based in Toronto. I'm currently the Digital Director at Euro RSCG Life Canada. These are my thoughts on, you guessed it, digital marketing, interactive connections and our wired world, all from a Canadian perspective. I’ll try to be interesting, funny, intelligent, oh, and Canadian. I won’t pretend to know everything. I hope you enjoy!

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