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	<title>makuch on digital</title>
	<link>http://www.makuchondigital.com</link>
	<description>digital marketing &#124; interactive experiences &#124; the wired world &#124; a Canadian perspective</description>
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		<title>Authenticity, Vanity and Twitter Angst</title>
		<description><![CDATA[Authenticity is the word of the day when it comes to social media, isn&#8217;t it. But its really no surprise. Why? Because authenticity has power. It is the ability to speak your truth &#8211; not a manufactured truth. Not a series of words designed to elicit a specific response. At the same time, much of [...]]]></description>
		<link>http://www.makuchondigital.com/?p=164</link>
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		<title>What You Should REALLY Do With Your Facebook Account</title>
		<description><![CDATA[So Quit Facebook day came and went with a bit of a whimper. It got lots of press, but at the end of the day, the solution it proposed to Facebook&#8217;s less-than-honourable privacy play was just too radical. The problem is that we want to continue to connect with our friends and family and right [...]]]></description>
		<link>http://www.makuchondigital.com/?p=160</link>
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		<title>Killer Insights from a Social Media Scan</title>
		<description><![CDATA[I recently did a social media scan on a certain product and its competitors. Its standard procedure now isn&#8217;t it, especially for a pitch situation, which this was. Often scans like this &#8211; looking at the noise around the category, the brand, and key competitors &#8211; simply reaffirm what you already intuitively know through more [...]]]></description>
		<link>http://www.makuchondigital.com/?p=149</link>
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		<title>Measuring Your Brand&#8217;s Social Intelligence</title>
		<description><![CDATA[(This post is also featured on the Euro RSCG Worldwide Social Media Site www.eurorscgsocial.com) Social Media has enabled Brands to become more human than ever before. Community managers are facebooking and tweeting on behalf of the Brand, and the good ones embody the brand&#8217;s essential characteristics and tone the best. Pretty cool stuff, and a [...]]]></description>
		<link>http://www.makuchondigital.com/?p=101</link>
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		<title>How Twitter got me into the Olympics</title>
		<description><![CDATA[I wasn&#8217;t excited. Really. Zero anticipation. Nada. Zilch. In the weeks and days leading up to the Olympics in Vancouver, I couldn&#8217;t have cared less. I&#8217;ve always been a proud Canadian, but the whole &#8220;Own the Podium&#8221; deal just hadn&#8217;t grabbed me. It wasn&#8217;t that I din&#8217;t care, I was sure that news of medals [...]]]></description>
		<link>http://www.makuchondigital.com/?p=111</link>
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		<title>When WYS ≠ WYG: What Marketers can learn from Tiger Woods</title>
		<description><![CDATA[Every Marketer wants raving fans. The kind of customers that go out of the way to extol the benefits and values of their product. The ones who actively engage in social media and are driving forces of viral campaigns. When you look at the brands that have such a fanatical base of customers (think Apple, [...]]]></description>
		<link>http://www.makuchondigital.com/?p=96</link>
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		<title>If the Medium is the Message, what is SM telling us?</title>
		<description><![CDATA[I just finished reading Seth Goldstein&#8217;s very cool article in Tech Crunch and he got me thinking. Is Marshall McLuhan&#8217;s famous postulation &#8220;the medium is the message&#8221; actually going to unravel at the hands of social media? Seth points out that social media &#8220;has led to an Internet experience based less on pages and more on people&#8230;&#8221; [...]]]></description>
		<link>http://www.makuchondigital.com/?p=87</link>
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		<title>Why Google&#8217;s Not Evil</title>
		<description><![CDATA[Google is famous for its philosophic credo &#8220;Do no evil.&#8221; But do a quick google search on &#8220;Is Google Evil?&#8221; and you&#8217;ll see a ton of opinion that states Google is just too big, and knows too damned much, and have concluded that they have indeed crossed over into evil empire territory. Throw in their [...]]]></description>
		<link>http://www.makuchondigital.com/?p=71</link>
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		<title>We&#8217;re All Service Marketers Now</title>
		<description><![CDATA[Services Marketing was not a popular course when I was doing my business degree.  I can&#8217;t even remember why I decided to take it at the time, but I had a sense that it would be important somehow. It&#8217;s turning out to be incredibly relevant to Digital Marketing as companies engage in Social Media for [...]]]></description>
		<link>http://www.makuchondigital.com/?p=64</link>
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		<title>Why Chris Brogan is Wrong About Content</title>
		<description><![CDATA[Chris Brogan recently wrote a post with the provocative title Content is Not King. His point: &#8220;Content is not king. You are.&#8221; His advice: &#8220;Focus on relationships&#8230;and use content well.&#8221; And I&#8217;m not surprised that in this era of Social Media hype, the post generated hundreds of comments with generally effusive praise. But, sorry folks, [...]]]></description>
		<link>http://www.makuchondigital.com/?p=57</link>
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