Archive for the ‘Social Media’ Category

Authenticity, Vanity and Twitter Angst

In: Social Media|interactive experiences

7 Jun 2010

Authenticity is the word of the day when it comes to social media, isn’t it. But its really no surprise. Why? Because authenticity has power. It is the ability to speak your truth – not a manufactured truth. Not a series of words designed to elicit a specific response. At the same time, much of [...]

What You Should REALLY Do With Your Facebook Account

In: Social Media|digital marketing|interactive experiences|wired world

2 Jun 2010

So Quit Facebook day came and went with a bit of a whimper. It got lots of press, but at the end of the day, the solution it proposed to Facebook’s less-than-honourable privacy play was just too radical. The problem is that we want to continue to connect with our friends and family and right [...]

Killer Insights from a Social Media Scan

In: Social Media|digital marketing

19 Apr 2010

I recently did a social media scan on a certain product and its competitors. Its standard procedure now isn’t it, especially for a pitch situation, which this was. Often scans like this – looking at the noise around the category, the brand, and key competitors – simply reaffirm what you already intuitively know through more [...]


About this blog

I’m Mark Makuch. I’ve been a strategic digital agency guy for about 10 years, based in Toronto. I'm currently the Digital Director at Euro RSCG Life Canada. These are my thoughts on, you guessed it, digital marketing, interactive connections and our wired world, all from a Canadian perspective. I’ll try to be interesting, funny, intelligent, oh, and Canadian. I won’t pretend to know everything. I hope you enjoy!

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    • Katie Morse: Wow, I really wish I had some insightful comment to add, but your post pretty much stole the words r [...]
    • Mark: Thanks for the comment Angela. Great links. I RT content, not people, too! [...]
    • Angela Dunn: Agreed! Very good post, Mark. That is also why you will see the role of a "Content Curator" who wi [...]

     

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