digital marketing | interactive experiences | the wired world | a Canadian perspective
I just finished reading Seth Goldstein’s very cool article in Tech Crunch and he got me thinking. Is Marshall McLuhan’s famous postulation “the medium is the message” actually going to unravel at the hands of social media? Seth points out that social media “has led to an Internet experience based less on pages and more on people…” [...]
Google is famous for its philosophic credo “Do no evil.” But do a quick google search on “Is Google Evil?” and you’ll see a ton of opinion that states Google is just too big, and knows too damned much, and have concluded that they have indeed crossed over into evil empire territory. Throw in their [...]
Remember when Google Adwords hit? It was a pretty simple idea. Instead of banners that try to intrude on web users and distract them from their task, we had ads at the point of search – right where the user was trying to decide where to go. Adwords hit the nail on the head: and [...]
Wow. Too bad Canadian e-book lovers don’t live in Bolivia or the Republic of Congo. Those are two of the 100 countries to which Amazon is launching its kindle device and service. I understand that we’re a small market compared to others, but the thing that kind of (excuse the pun) burns me up about [...]
If there’s one thing social media is doing, its demanding more honesty. From people. And from corporations. This latest facebook status gaff shows that lying is simply becoming harder to do, and that being found out is an increasingly embarrassing experience. Ov49L.jpg (JPEG Image, 815×669 pixels). Google’s recent addition of sidewiki is another example. Lies [...]
In: wired world
11 Sep 2009So. The old inaugural post. I’ll start with a little bit about my take on the implications of technology making the world so connected. What it comes down to is a huge increase in the kind of power people – regular people – have in the world. A shared video can start a global protest. [...]
I’m Mark Makuch. I’ve been a strategic digital agency guy for about 10 years, based in Toronto. I'm currently the Digital Director at Euro RSCG Life Canada. These are my thoughts on, you guessed it, digital marketing, interactive connections and our wired world, all from a Canadian perspective. I’ll try to be interesting, funny, intelligent, oh, and Canadian. I won’t pretend to know everything. I hope you enjoy!