digital marketing | interactive experiences | the wired world | a Canadian perspective
I wasn’t excited. Really. Zero anticipation. Nada. Zilch. In the weeks and days leading up to the Olympics in Vancouver, I couldn’t have cared less. I’ve always been a proud Canadian, but the whole “Own the Podium” deal just hadn’t grabbed me. It wasn’t that I din’t care, I was sure that news of medals [...]
I just finished reading Seth Goldstein’s very cool article in Tech Crunch and he got me thinking. Is Marshall McLuhan’s famous postulation “the medium is the message” actually going to unravel at the hands of social media? Seth points out that social media “has led to an Internet experience based less on pages and more on people…” [...]
Chris Brogan recently wrote a post with the provocative title Content is Not King. His point: “Content is not king. You are.” His advice: “Focus on relationships…and use content well.” And I’m not surprised that in this era of Social Media hype, the post generated hundreds of comments with generally effusive praise. But, sorry folks, [...]
Remember when Google Adwords hit? It was a pretty simple idea. Instead of banners that try to intrude on web users and distract them from their task, we had ads at the point of search – right where the user was trying to decide where to go. Adwords hit the nail on the head: and [...]
Mark Evans blogged this past weekend about people sharing too much through social media. I’ll be the first to admit, judgment is necessary when it comes to what you post, especially as a person with professional reputation to maintain. But I definitely think that openness and honesty are really the way to go when it [...]
I'm a Toronto Boy. And for local news, I read the Toronto Star. And when I checked it out this afternoon to see who's going to start in goal tonight for the Toronto Maple Leafs, the Star website was looking mighty fresh. The Star Redesign Breakdown. Looking at it section by section, the new look [...]
If there’s one thing social media is doing, its demanding more honesty. From people. And from corporations. This latest facebook status gaff shows that lying is simply becoming harder to do, and that being found out is an increasingly embarrassing experience. Ov49L.jpg (JPEG Image, 815×669 pixels). Google’s recent addition of sidewiki is another example. Lies [...]
Ok. I’ll admit it. I clicked on a banner ad. It was a Sony banner ad. For a Vaio. I have been intrigued to the point of really wanting a netbook, and I wanted to check out Sony’s offering. I saw the banner and I clicked. What happened next, though, made me sad. I mean [...]
I’m Mark Makuch. I’ve been a strategic digital agency guy for about 10 years, based in Toronto. I'm currently the Digital Director at Euro RSCG Life Canada. These are my thoughts on, you guessed it, digital marketing, interactive connections and our wired world, all from a Canadian perspective. I’ll try to be interesting, funny, intelligent, oh, and Canadian. I won’t pretend to know everything. I hope you enjoy!