digital marketing | interactive experiences | the wired world | a Canadian perspective
(This post is also featured on the Euro RSCG Worldwide Social Media Site www.eurorscgsocial.com) Social Media has enabled Brands to become more human than ever before. Community managers are facebooking and tweeting on behalf of the Brand, and the good ones embody the brand’s essential characteristics and tone the best. Pretty cool stuff, and a [...]
Every Marketer wants raving fans. The kind of customers that go out of the way to extol the benefits and values of their product. The ones who actively engage in social media and are driving forces of viral campaigns. When you look at the brands that have such a fanatical base of customers (think Apple, [...]
Google is famous for its philosophic credo “Do no evil.” But do a quick google search on “Is Google Evil?” and you’ll see a ton of opinion that states Google is just too big, and knows too damned much, and have concluded that they have indeed crossed over into evil empire territory. Throw in their [...]
Services Marketing was not a popular course when I was doing my business degree. I can’t even remember why I decided to take it at the time, but I had a sense that it would be important somehow. It’s turning out to be incredibly relevant to Digital Marketing as companies engage in Social Media for [...]
Remember when Google Adwords hit? It was a pretty simple idea. Instead of banners that try to intrude on web users and distract them from their task, we had ads at the point of search – right where the user was trying to decide where to go. Adwords hit the nail on the head: and [...]
I'm a Toronto Boy. And for local news, I read the Toronto Star. And when I checked it out this afternoon to see who's going to start in goal tonight for the Toronto Maple Leafs, the Star website was looking mighty fresh. The Star Redesign Breakdown. Looking at it section by section, the new look [...]
Ok. I’ll admit it. I clicked on a banner ad. It was a Sony banner ad. For a Vaio. I have been intrigued to the point of really wanting a netbook, and I wanted to check out Sony’s offering. I saw the banner and I clicked. What happened next, though, made me sad. I mean [...]
I’m Mark Makuch. I’ve been a strategic digital agency guy for about 10 years, based in Toronto. I'm currently the Digital Director at Euro RSCG Life Canada. These are my thoughts on, you guessed it, digital marketing, interactive connections and our wired world, all from a Canadian perspective. I’ll try to be interesting, funny, intelligent, oh, and Canadian. I won’t pretend to know everything. I hope you enjoy!